Coach George

George has worked in the fitness industry since he was 18.

His first sporting venture started in British strongman competitions, quickly moving into Olympic weightlifting where he competed at a national level.

Moving to Australia in 2018 he found his love for CrossFit.

George’s passion is all things technical and hammering fundamental movement patterns.

George is the founder of Soft White Bread which offers personalised programming for weightlifting and CrossFit ranging from beginner programs to elite level athletes.

AWF level 1 and 2 CF Level 1 CrossFit gymnastic course Cert 3 and 4 in fitness.

Find more about George here.

Coach Jas

Jason has always been involved in sports.

Moving from soccer to skateboarding and rugby finding CrossFit along the way.

He opened his first gym studio in 2013 and his first box Mvmt Hub/CF RAD in 2015 and has never looked back.

With a heavy focus on technical, safe and smart programming/training, he specialises in Sport specific/CrossFit performance training and return to sport/CrossFit rehab programs 

Sport Scientist & Exercise Physiologist Bsc
AWF Level 1 and 2
CF Level 1 and 2
CrossFit Gymnastics Course.

Hear from our owners Jason and George